On December 13, reporters from Kaihua Cultural Radio and Television News Publication Board acquired that recently Ministry of Culture held a grand award ceremony for the 4th National Cultural Industrial Demonstration Base in Tianjin, and Quzhou Drunken Root Art Co. Ltd was on the list.

As we have learned, to set up examples, to strengthen demonstration effect, and to promote overall development, Ministry of Culture successively named four National Cultural Industry Demonstration Parks in 2 sessions and 137 National Cultural Industry Demonstration Bases in 3 sessions which encourage a group of large-scaled cultural enterprises and enterprise groups with great strength, competitive power, influence and the independent innovation ability, facilitate and support a group of cultural industry parks with obvious and distinctive industrial agglomeration effect and further improve the scale and intensive level of national cultural industry.

The demonstration base selection scope and objects include all the cultural enterprises and cultural market business groups covering show business, cartoon industry, cultural and recreational industry, game industry, culture exhibition, cultural tourism, arts and crafts, art creativity and design, internet culture, digital production and related services of cultural products, cultural, service industry of culture, science and technology, cultural goods, equipment and related cultural products marketing listed on the Instruction on Speeding up Cultural Industry Development from Ministry of Culture Office and Guidance Catalogue on Cultural Industry Investment. Considering the actual situation of cultural industry in different areas, Ministry of Culture paid more attention to industrial covering range and planning layout of demonstration base during evaluation, and highlighted comparative advantages and regional and national characteristics. After a strict selection, a group of industrial agglomeration parks and leading enterprises with leading position, better social efficiency, economic efficiency and predominant demonstration significance were listed on the list of demonstration bases.

Quzhou Drunken Root Art Co. Ltd was established in the year of 1991 with more than 200 working staff. And it is a comprehensive ecological cultural company combining root arts production and marketing, recreational tourism development, characteristic decoration, landscaping, agricultural production and sales, root carving handicraft and folk art research. The “drunken root” owned by the company was honored as Zhejiang Provincial Famous Trademark, Zhejiang Provincial Famous Name and Zhejiang Provincial Famous Brand Product, and was the first group of designated production enterprises of tourism products in Zhejiang and was a standing council unit of Zhejiang Provincial Cultural Industrial Promotion Association. Its business network covers Hong Kong, Macao, Taiwan and Southeast Asia area and Europe and the United States, etc. the root art in Kaihua has been Traditional Folk Art Brand of Zhejiang province, Intangible Cultural Heritage of Zhejiang and hometown of Chinese Root Art.

In recent years, the company invested in the construction of Chinese Root Art Cultural Industrial Park covering an area of 360 mu, with investment of 450 million Yuan, building China Root Art Expo Garden (including China Root Carving Buddhist Paradise, Museum of 500 Luohan, China Root Art Museum, China Root Art Museum of History Figures, Bonsai and Rare Botanical Garden, Xu Guqing’s Root Arts Exhibition Hall), Drunken Root Leisure Resort, tower, handicraft market, root arts training and manufacturing service center and so on. Based on resource advantage of culture, tourism and ecology of root carving industry, and in line with the principal of integrated planning and well-organized development, we take ecological leisure as the theme and feature cultural distinct of root art to create China Root Art Expo Garden into a characteristic garden. After a tour, the tourists can not only harvest knowledge of root arts and tree species, but also experience the special enchantment of root art. At the same time, as a representative of Kaihua ecological and characteristic industry, China Root Art Expo Garden has been an ecological golden name card of Kaihua County.